Masterful, social, authentic, ambitious.
These extraordinary attributes are based on our unique Jägermeister DNA, lived and breathed over decades. They describe how we are. How we tick. And how we want to act in the future to be successful together. Our management guidelines and various organisational and personnel development measures are based on these four pillars.
These extraordinary attributes are based on our unique Jägermeister DNA, lived and breathed over decades. They describe how we are. How we tick. And how we want to act in the future to be successful together. Our management guidelines and various organisational and personnel development measures are based on these four pillars.
Masterful
True master in what we do.
As Curt Mast demonstrated, a Meister needs to master their craft before they can disrupt convention.
We strive to be masters of our craft, and are curious learner. We know our strengths, weaknesses, and are open minded. We constantly challenge ourselves to be better, learn every day, and hold ourselves accountable for our results. We seek improvements and simplification; speed and efficiency are our competitive advantage. We see the bigger picture, and are committed to our brand strategy. Our decisions are made in support of the strategy.
We call this MASTERFUL.
Bold
Self-confident and unconventional to reach new heights.
Jägermeister has always been bold enough to forge its our own path, and disrupt convention.
We stand out. We are proactive and address things head on. We write our own rules and don’t hold back. We are creative and share ideas freely. We challenge the status quo and take thoughtful risks. We have permission to make & learn from our mistakes, are resilient in the face of adversity, and address conflict directly.
We call this BOLD.
Authentic
Down to earth, real with distinctively deutschen roots.
Meisters fulfil their potential by being true to themselves, rather than conforming to be like everyone else.
We know and are true to ourselve. We are fair, honest, and own our successes and mistakes. We all contribute and have a voice, title doesn’t matter. We are passionate about our brand, and we want to tell you all about it.
We call this AUTHENTIC.
Social
Playful, team oriented, we take things serious but not too seriously.
Jägermeister has always been a community brand and we believe that it is through collaboration rather than isolation that our Meisters grow.
We work in a company where employees and customers come first. We respect each other, look after each other and have fun together. We work together across departments, are open to other perspectives and are always willing to accept and give feedback. We challenge and inspire each other to get the best out of ourselves. We consider it a privilege to lead people and celebrate our successes.
That’s what we call SOCIAL.